Natural Element is a multi-disciplinary creative team, seeking to explore social change and big ideas through film, art & music.

We believe in leading with storytelling, over advertising and in fulfilling missions, over profits.

 

Our collective experience has taken us to some of the most prestigious film festivals in the world including TIFF, Sundance, BFI & Frameline. We have been telling stories and crafting unique content for over 10 years.

 

Our various digital distribution strategies allow us to deliver curated works & consulting dedicated to helping amplifying brand voice and transformative audience impact. 

 

Please enjoy a selection of some of our work below and on our home page.

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the challenge

Raise brand awareness & not-for-profit donations for The Get R.E.A.L. Movement.

 

Increase conversion rates for both their online merchandize sales and on-location "Inclusivity workshop" bookings. ​​

our solution

Natural Element created a nationwide content campaign, #buildingbridges to showcase the impact of the organization and aid in donations.

We used conversion rate optimization techniques to restructure aspects of Get R.E.A.L's online presence to increase follower count and product sales.

Similarly, we elevated original content creation through both still image and video and distributed materials on different digital platforms towards a multi-targeted audience base.

the results

78% Increase in Sales

23% Increase in Conversions

1.1 Million Impressions

the challenge

Expand awareness of Alex McLeod's visual artistry and generate engagement & following.

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our solution

We shared with Alex some of the fundamentals for using online platforms and there power in continuing to expand an audience base.

Alex created pieces of visual art specifically for online distribution and we showcased them to art lovers around the world.

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the results

1.4 Million Views

1.1 Million Engagements

3.2 Million Impressions